Tanmaxxing: the tanning trend that could damage your skin

A new social-media craze called tanmaxxing promotes prolonged sun exposure, skipping sunscreen, tanning oils, and even tanning beds to achieve the darkest tan. Dermatologists warn it raises DNA damage, accelerates skin aging, and increases skin cancer risk, fueled by online misinformation and dramatic before-and-after posts. Public health experts urge safer practices (broad-spectrum SPF 30+, shade, protective clothing) and safer alternatives like self-tanners, while noting sunscreen misinformation among youth is common.