Cosmetic Procedures Are Up, But Most Americans Still Don’t Get Them

A new American Society of Plastic Surgeons report shows cosmetic procedures rose 7% from 2024 to 2025, with face-lifts up 13% and other lifts climbing, while rhinoplasties and Brazilian butt lifts declined. Minimally invasive treatments like Botox and fillers drive much of the volume, and overall numbers remain a small share of the population, suggesting growth without mass conformity.