'We Love NYC' Campaign Launches to Boost City's Morale

The Partnership for New York City has launched a new campaign called "We ♥ NYC," updating the classic "I ♥ NY" logo designed by Milton Glaser. The campaign is focused on supporting the post-pandemic resurgence of the city and its neighborhoods, and aims to bridge the divisions that have grown up between business and labor and rich and poor. The campaign includes eight weeks of planned "activations," such as a performance from the upcoming musical New York, New York, and a public engagement to vote for favorite MTA Music Under New York performer in partnership with Shutterstock.