Le Mans Endurance Racing Attracts Automakers and Younger Buyers, Ferrari Wins After 50-Year Absence.

Automakers like Toyota, GM's Cadillac, and Stellantis' Peugeot returned to the 24 hours of Le Mans race after an absence, with Cadillac snagging third place on the podium. Winning on the racetrack helps get excited customers into showrooms and builds an automaker's brand and prestige. Racing heritage can't be bought, it must be earned. Racing is helping Cadillac attract new fans, improve sales, and get younger buyers into the showroom.