Backlash on the Green: The Good Good–Callaway Ad Fallout

A co-branded Good Good Golf x Callaway driver ad depicted violence against a woman, sparking widespread backlash that led to the video’s removal, Good Good’s sponsorship being dropped from an upcoming PGA Tour event, and Callaway ending its three-year partnership with the brand. The PGA Tour distanced itself, retailers pulled Good Good products, and tensions continued as the Good Good CEO publicly threatened to sue Callaway. The episode highlights gender dynamics and misogyny in golf and prompted apologies from the brands as fallout persists.