PGA Tour loosens social media rules to empower players and YouTube revenue

The PGA Tour plans a major update to its social media policy, increasing on-site video length from two to three minutes, allowing six-hole post-round footage (up from one), and expanding post-event clips to eight minutes per video and 120 minutes across a channel, with no limit on non-competition days. The Tour will use YouTube Content ID to protect AdSense revenue while letting players keep ownership of their channels, a change driven in part by Bryson DeChambeau and his growing YouTube following as LIV faces uncertainty.