XFL suffers $60 million loss in first season under Dwayne Johnson's ownership.
TL;DR Summary
The XFL lost $60 million in 2023, but the league's new owners, including Dwayne "The Rock" Johnson, are projecting revenue of $100 million for 2024, with $20 million coming from ESPN. XFL co-owner Gerry Cardinale expects the league to become cash-flow positive by 2027. However, it remains to be seen whether the XFL or the NFL can make enough money over the long haul to keep going.
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