The Impact of Messi's Move to MLS and Saudi Arabia's Soccer Plans.

Lionel Messi's move to Inter Miami in Major League Soccer is not just about soccer, but also about the globalization of sport and the mediafication of it. Apple TV+ reportedly made the move feasible by offering Messi a cut of its soccer-related income, and he is also being offered an equity stake in the league. The convergence of professional sports and media is here to stay, and the value of sporting content has dramatically appreciated as almost all other entertainment has become more Balkanized. The U.S. is becoming a global sports hub, and the evolving merger between soccer, media, and tech platforms is one to keep an eye on.