Unveiling the Secrets of a Mystery Retailer: DC Comics, Discounts, and Perseverance

A Mystery Retailer, an online comics shop owner of 22 years, discusses the challenges facing the comic book industry, particularly the impact of discount policies by major retailers such as DCBS and Midtown Comics on smaller shops. The retailer proposes implementing a Market Advertised Price (MAP) for comic books to level the playing field. They also highlight the need for free shipping from distributors and suggest moving New Comic Book Day to Saturday to attract younger audiences and make it a family outing. The retailer criticizes the dominance of DCBS and Midtown Comics in the direct market and calls for structural changes to strengthen and rebuild the industry.