Fans Roiled by EB Games Pokémon Pre-Order Price Play

TL;DR Summary
Kotaku reports that EB Games Australia (GameStop) attracted backlash by listing vastly inflated pre-order prices for the Pokémon TCG 30th Anniversary set to deter scalpers, then rolling prices back for legitimate pre-orders. Critics say the final price still gouges fans since official prices for the set hadn’t been announced and the reduced ETB price of about $120 AUD remains well above MSRP, with Ultra Premium Collection prices even higher. EB Games defended the move as protecting fans, but the gaming community and outlet blasted it as a bait-and-switch that hurts customers.
- EB Games Leaves Pokémon Fans Furious With Its Pre-Order Prices Kotaku
- 'POKEMON TCG: 30TH CELEBRATION - ULTRA PREMIUM COLLECTIONS' UNVEILED ICv2
- EB Games says doubled 30th Anniversary Pokémon TCG pricing was a "planned" tactic to weed out scalpers vooks.net
- Jirachi ex from "30th Celebration" Revealed! PokeBeach
- 30th Celebration Classic Collection: Every Card, Part 1 Cardlines
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