NetEase Games launches PinCool studio in Tokyo, led by former Dragon Quest producer.

NetEase Games has established PinCool, a new game studio based in Tokyo and led by Ryutaro Ichimura, a longtime producer on the Dragon Quest franchise. The studio plans to produce global entertainment content, mainly focusing on developing titles for game consoles, but also involved in planning and producing various additional forms of entertainment. PinCool aims to deliver fun experiences to people across the globe through projects that take advantage of untethered creative freedom.