Sony's PS Plus Strategy Proves Successful with Exclusives and Older Games.

Sony's strategy of not making PS5 and PS4 exclusives free with PS Plus on day one is working, according to the company's head of subscriptions, Nick Maguire. Sony is allowing its major first-party exclusives to enjoy large traditional launches before eventually being rolled into the membership model, guaranteeing sizeable revenue upon release while still eventually offering incentive to subscribe to PS Plus at a later date. Sony has resisted the temptation to release its major first-party exclusives into its subscription, unlike its main rival Microsoft.