The Buzz Around Final Fantasy 16's State of Play and Collector's Editions

The recent Final Fantasy 16 livestream during Sony's State of Play event has attracted over one million views on YouTube, excluding the 550k people who tuned in to the live broadcast. The action RPG's sales have rocketed up the charts and pre-orders have increased, making Square Enix very satisfied with the numbers. Sony's ability to successfully elevate interest in the series it teams up with is one of the reasons it gets so many third-party marketing contracts.