Twitch stands firm on 50/50 revenue split amidst competition and controversy.

Twitch's chief product officer and chief monetization officer have defended the platform's 50/50 sub split, stating that they are committed to improving monetization products and increasing the amount of money streamers earn through product innovations and sponsorships. Twitch is focused on making the platform a more lucrative place to stream overall, rather than simply offering a higher sub split like rivals Kick and YouTube. The refusal to increase subscription splits has led some streamers to move to other platforms, but Twitch hopes to retain its crown through new features and programs.