"Yorkshire Tea Unveils £150 PlayStation and Xbox Controllers with a British Twist"

TL;DR Summary
Yorkshire Tea is selling custom PS5 and Xbox Series X/S controllers designed to resemble a box of Yorkshire Tea for £150 each. The controllers come in a special box with a certificate of authentication and feature a custom button set and a "soft-touch finish." While the standard controllers are significantly cheaper, these limited edition controllers aim to provide a powerful feeling of self-belief during gameplay. The exact number of controllers produced is unknown.
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