AI-Driven Google Shopping May Price Out Consumers, Study Finds

A Productrise study claims Google's AI Mode lists the same products about 21.6% more expensive and with greater visibility than traditional search, suggesting AI-driven shopping could influence price exposure and seller selection. Google says pricing relies on the same Shopping Graph, but the findings raise questions about potential price discrimination and how AI Mode's rankings impact consumer choice, though shoppers often click the lowest price in practice.