Apple bears fourfold memory costs for iPhone 18 Pro with partial price pass‑through

TrendForce projects iPhone 18 Pro memory costs will be roughly 400% higher in 3Q26 versus a year earlier; Apple is unlikely to pass the full increase to consumers, instead leaning on services revenue to offset higher BOM costs, with an expected price rise of about $100 over the iPhone 17 Pro. The report also flags a potentially steep price for the iPhone Ultra, which could start around $2,299 with top-end configurations surpassing $3,000.