"Apple's Rejection of Bing Deal Over Quality Concerns Revealed by Google"

TL;DR Summary
Apple rejected Microsoft's Bing search engine as the default in its Safari browser due to poor search results, lack of local language coverage, and unsuccessful attempts to improve the search engine. This rejection was revealed in a filing from Google in its antitrust case against the US government. The filing also highlights Apple's testing of Google and Bing, ultimately choosing Google due to superior results and monetization opportunities. Google's defense argues that it invested heavily to make its search service excellent, while rivals failed to match it, positioning Google as an innovator rather than a monopolist.
- It's crazy but it's true: Apple rejected Bing for wrong answers about Annie Lennox The Register
- Google says Microsoft offered to sell Bing to Apple in 2018, but search-quality issues got in the way CNBC
- Google: Apple rejected Microsoft Bing deal over quality worries Search Engine Land
- Microsoft almost sold Bing to Apple before the AI and Copilot razzle-dazzle, but one critical issue thwarted the plan Windows Central
- Google: Microsoft offered to sell Bing to Apple when pitching default deal Seeking Alpha
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