GIGABYTE Hikes Japan GPU Prices by Up to 40%, Orders at Risk
TL;DR Summary
GIGABYTE is reportedly raising GPU prices in Japan by 20–40% effective Aug. 1, with some existing orders potentially canceled or not shipped. The weaker yen and exchange-rate moves are cited as factors, though currency interventions could temper future hikes; exact model-level impacts are not yet known, and similar regional price pressures are circulating around NVIDIA’s RTX 50-series.
- GIGABYTE Reportedly Hikes GPU Pricing by Up to 40% in Japan TechPowerUp
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- GPU prices keep surging in 2026 — Lack of sale discounts and rising VRAM costs keep current-gen prices sky-high Tom's Hardware
- GIGABYTE's GeForce and Radeon GPU prices have reportedly increased by up to 40% in Japan TweakTown
- Asus and Gigabyte just made your next RTX 50 GPU even more expensive Digital Trends
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