Google Races to Develop AI-Powered Search Engine to Stay Ahead of Rivals

Google is reportedly working on updating its search engine and creating a new one to incorporate AI features, as competitors like Bing and OpenAI pose a threat. The new search engine, known as "Magi," is being created by a team of engineers and executives and aims to be more personalized than the current engine. Google has been working on AI features since last year and released its own chatbot called "Bard" in March, but it did not receive the same widespread acclaim as OpenAI's ChatGPT. Controversy over AI technology gained international attention in March when thousands of tech experts signed an open letter calling for a six-month pause on creating powerful AI systems.