"Microsoft's Bid to Sell Bing to Apple Foiled by Critical Issues and Rejections"

Microsoft offered to sell Bing to Apple or start a joint venture in 2018, but the plans fell through due to critical search quality issues. Despite Microsoft's AI push, Bing's market share lags behind Google. Microsoft CEO Satya Nadella accused Google of unfair competition with Apple and offered up to $15 billion annually to attract a similar deal. However, Apple turned down the offer multiple times due to Bing's search quality issues. The battle for search engine dominance continues, with Google coming out on top. Microsoft is seemingly pulling away from the Bing brand, rebranding products and investing in AI.