"Microsoft's Offer to Sell Bing to Apple for Default Search Deal Revealed"

TL;DR Summary
In the U.S. Justice Department's antitrust case against Google, it was revealed that Microsoft had offered to sell Bing to Apple in 2018 or form a joint venture related to the search engine. Google argued that it had been competing fairly and that Apple consistently chose Google as the superior default choice over Bing due to search quality and investment levels. The case also highlighted Google's dominance in search, with its search engine receiving nearly 80% of queries on Windows PCs despite Bing being the default option, and its significant spending to secure default positions.
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- It's crazy but it's true: Apple rejected Bing for wrong answers about Annie Lennox The Register
- Microsoft almost sold Bing to Apple before the AI and Copilot razzle-dazzle, but one critical issue thwarted the plan Windows Central
- Microsoft Begged Apple to Adopt Bing as Safari's Default Search Engine MacRumors
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