Streamflation widens as Apple TV leads a wave of price hikes across streaming
TL;DR Summary
A market-wide surge in streaming prices — dubbed Streamflation — has hit subscribers. Apple TV has raised its price to $119/year, while Netflix, Peacock, Paramount+, Amazon Prime Video, Disney+, and HBO Max have all increased prices since Oct 2025. The changes push more viewers toward higher bills and fewer affordable options, as services trim or restructure plans and users vent on social media about paying more for content that’s spread across multiple apps.
- Apple TV just raised its monthly bill, again — but they’re not the only streamer to hike prices this year New York Post
- Apple hikes subscription prices for Apple TV and Apple One in the U.S. CNBC
- Apple TV Hikes Price of Streaming Service in U.S. Effective Immediately Variety
- Apple TV raises prices without offering an ad tier, testing how much viewers will pay Los Angeles Times
- Apple announces price increase for Apple TV and Apple One subscriptions 9to5mac.com
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