"Tinder's $500 'Vault' Subscription in the Works"

Tinder is reportedly testing a $500-a-month subscription called "Tinder Vault" that would give users access to a "personalized concierge service" and a "priority pass" for profile boosts. The feature is still in early stages, and the company is leaving itself room to change the name, price, or any other aspect of this potential offering. The move is part of Tinder's efforts to broaden monetization and move away from its hook-up app image. The dating app conglomerate Match Group, which owns Tinder, has previously purchased dating platform The League, which also offers pricey access options.