"Barbie" Dominates Box Office with Record-Breaking Opening Day in 2023

"Barbie" had the biggest opening day of 2023, earning $70.5 million at the box office, surpassing "Spider-Man: Across the Spider-Verse." The film, directed by Greta Gerwig and starring Margot Robbie, Ryan Gosling, and Simu Liu, had an intense marketing campaign and is Mattel's first foray into the film industry. "Oppenheimer," a darker historical drama about the development of the atomic bomb, also had a strong opening, earning $33 million. Both films aim to revive the struggling summer box office, which has seen a decline in attendance since the pandemic began.