Record-Breaking Macy's Thanksgiving Day Parade Delights Viewers

The Macy's Thanksgiving Day Parade delivered a record audience of 28.5 million viewers for NBC, with 22.3 million viewers tuning in to the live telecast on NBC and Peacock. Viewership was up 6% from last year, and the parade received a 7.2 rating in the adults 18-49 demographic. The appearance of Cher performing her new Christmas song likely contributed to the increased interest. This year's parade also marked Peacock's top entertainment simulcast of an NBC program and more than doubled streaming hours from the previous year.