Record-Breaking Macy's Thanksgiving Day Parade Delights Viewers with Spectacular Performances

NBC's annual telecast of the Macy's Thanksgiving Day Parade broke records this year, attracting 28.5 million viewers and earning a 7.2 rating in the 18-49 age demographic, up six percent from last year. The parade was the highest-rated entertainment program of the year across all broadcast and cable networks, a notable achievement in an era of declining ratings for live events. The event, which has been televised by NBC since 1953, was temporarily halted due to a group of pro-Palestinian protesters. The National Dog Show, which aired after the parade, also saw increased viewership compared to last year.