Taylor Swift's 'Eras Tour' Box Office: Lessons, Etiquette, and Impressive Opening

Taylor Swift's concert film, "Eras Tour," opened to a record-breaking $92.8 million domestically and $123.5 million globally, making it the top-grossing concert film of all time in North America. However, questions remain about why it fell short of the expected $100 million opening and whether its unorthodox release strategy left money on the table. Some attribute the lower-than-expected numbers to the unusual messaging around the film and the limited involvement of independent theater circuits. Despite the success, there are lessons to be learned about marketing and distribution in the future.