Taylor Swift's Game Day Surprise Boosts Travis Kelce's Performance

1 min read
Source: Deadline
Taylor Swift's Game Day Surprise Boosts Travis Kelce's Performance
Photo: Deadline
TL;DR Summary

Taylor Swift attends an NFL game to support her reported boyfriend, Travis Kelce, the day after the world premiere of her concert movie, "Taylor Swift: The Eras Tour." The movie opens to under $5 million in Thursday previews, with estimates suggesting it could earn over $100 million domestically and $50 million internationally for a global weekend total of $150 million. Swift's last-minute decision to hold previews has drawn criticism, but her massive social media following and minimal marketing spend by AMC are seen as factors contributing to the film's potential success. The international box office performance is uncertain, with estimates ranging from $30 million to higher figures.

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