"The Marvels' Disappointing Box Office Projections: A Near-Low Opening for Marvel Studios"

The Marvels, the 33rd installment in the Marvel Cinematic Universe and a sequel to Captain Marvel, is projected to have a troubled box office opening, with estimates suggesting it may only clear $60 million-$65 million domestically, one of the lowest starts for a Marvel Studios film. Factors contributing to this include the ongoing actors' strike preventing promotion and publicity, superhero fatigue in the market, and competition from other superhero films like The Flash. Marvel and Disney have adjusted their marketing campaign to emphasize the film's connection to the Avengers franchise. The Marvels stars three female leads and is directed by Nia DaCosta, the first Black woman to direct a Marvel Studios movie.