Sydney Sweeney’s Provocative Betting Ad Sparks Athlete Backlash

1 min read
Source: The New York Times
Sydney Sweeney’s Provocative Betting Ad Sparks Athlete Backlash
Photo: The New York Times
TL;DR Summary

A one-minute ad for the sports-betting app Novig stars Sydney Sweeney in provocative, near-nude shots, drawing sharp backlash from athletes and fueling debate about the boundaries and strategy of celebrity-led sports marketing.

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