"Anticipated iPad Revenue Plunge in Q4 2023 Raises Doubts on New iPad Releases"

1 min read
Source: MacRumors
"Anticipated iPad Revenue Plunge in Q4 2023 Raises Doubts on New iPad Releases"
Photo: MacRumors
TL;DR Summary

Apple's iPad revenue is predicted to sharply drop in the fourth quarter of 2023, with Morgan Stanley estimating a decline of approximately 23% compared to the previous year. The decline is attributed to tough comparisons with the previous year's quarter, which saw the release of updated iPad Pro models and the 10th-generation iPad. Rumors of new iPad models, including the iPad Air, iPad mini, and entry-level iPad, have surfaced, but credible sources have cast doubt on their release. If no new iPads are released this year, it would be the first calendar year without new iPad models in the device's history.

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