Apple's Search Engine Dilemma: Bing, DuckDuckGo, or Google?

TL;DR Summary
Unsealed court testimonies in the Department of Justice's antitrust case against Google reveal that Apple held talks with Microsoft and DuckDuckGo to potentially replace Google as the default search engine on Apple devices. Apple considered buying Bing from Microsoft and had discussions with DuckDuckGo to make it the default search engine for Safari's private browsing mode. The potential Microsoft deal served as leverage in negotiations with Google. Ultimately, Apple decided to stick with Google, citing the lack of a viable alternative.
- Details of Apple's talks to replace Google with Bing and even DuckDuckGo revealed in unsealed court testimony The Verge
- Apple Considered Switch to Search Engine DuckDuckGo From Google Bloomberg
- Apple mulled buying Microsoft's Bing to battle Google search - The Washington Post The Washington Post
- Apple (NASDAQ:AAPL) Explored Google's Alternative; Releases iOS 17 Update - TipRanks.com TipRanks
- Apple pondered replacing Google with DuckDuckGo as default search engine in Safari private browsing mode 9to5Mac
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