Apple's Search Engine Dilemma: Bing, DuckDuckGo, or Google?

1 min read
Source: The Verge
Apple's Search Engine Dilemma: Bing, DuckDuckGo, or Google?
Photo: The Verge
TL;DR Summary

Unsealed court testimonies in the Department of Justice's antitrust case against Google reveal that Apple held talks with Microsoft and DuckDuckGo to potentially replace Google as the default search engine on Apple devices. Apple considered buying Bing from Microsoft and had discussions with DuckDuckGo to make it the default search engine for Safari's private browsing mode. The potential Microsoft deal served as leverage in negotiations with Google. Ultimately, Apple decided to stick with Google, citing the lack of a viable alternative.

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