Google to Integrate Conversational AI Chatbot into Search Engine

Google plans to integrate conversational AI into its search engine to compete with Microsoft's Bing, which has already integrated ChatGPT-like technology. Google's primary source of revenue is search ads, generating $162 billion last year. Developing AI technology requires immense computing power, and Google must balance using resources for AI work and managing costs. Google hopes to leverage its investment in AI models to win a broader business and predicts that smaller AI models will become increasingly helpful.