Microsoft's Aggressive Tactics: Pushing Bing on Windows 11 Users with Malware-like Pop-ups

TL;DR Summary
Microsoft has been displaying a new notification to Windows 10 and Windows 11 users, urging them to use the Bing search engine with Chrome, their default browser. This is the first example of an operating-system-level notification attempting to promote Bing in a third-party browser. The notification, which is not part of Windows' built-in notification system, runs as a separate executable file called "BGAupsell.exe" and is digitally signed by Microsoft. Microsoft has stated that this behavior was unintended and is currently under investigation.
- Microsoft-signed “BGAUpsell.exe” pushes Bing on Windows and Chrome users Ars Technica
- Microsoft is using malware-like pop-ups in Windows 11 to get people to ditch Google The Verge
- Windows 11 pushes Bing with 'unintended' notification Windows Central
- Bing-related backlash: Microsoft pulls advertising after complaints TechRadar
- Windows 11 now has pop ups straight-up telling users to get rid of Google Boing Boing
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