"Microsoft's Strategic Move: Using Apple to Challenge Google Search"

Microsoft considered investing billions of dollars in a deal with Apple in 2016 to make Bing the default search engine on the Safari browser, aiming to compete with Google. The deal would have resulted in a significant loss for Microsoft initially but would have helped Bing gain market share and revenue. However, Google ultimately strengthened its own deal with Apple, leaving Microsoft without the partnership. Microsoft also attempted to persuade Samsung to use Bing as the default search engine on its smartphones but was unsuccessful.