Unveiling Apple's "Scary Fast" Event: Behind the Scenes and Surprising Announcements

1 min read
Source: Apple
TL;DR Summary

Apple's Scary Fast keynote event, which unveiled the new MacBook Pro and iMac, was filmed using the iPhone 15 Pro Max and edited on Mac computers. Led by award-winning documentary filmmaker Brian Oakes, the production showcased the capabilities of the iPhone 15 Pro Max camera system, which offers high-quality video rivaling professional cameras. The integration between the iPhone, Blackmagic Camera app, and Tentacle Sync allowed for seamless syncing and capturing of footage. The use of ProRes and Apple Log encoding provided greater flexibility in post-production color grading. The crew also utilized traditional filming techniques, including the use of drones, to capture the scenes.

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