Not For Sale: Gen Z Women and the Commodification of Everyday Life

Elise Brandon reviews Freya India’s GirlsⓇ, praising its thorough, research-driven look at how tech and culture commodify Gen Z girls across appearance, emotions, online sharing, relationships, and fulfillment. The book argues that worry and desire are monetized, and it advocates real relationships and Christian-informed ethics to recover humanity. While readable and compelling, it can be repetitive and data-heavy for younger readers. The reviewer also notes a need for external guidance beyond self-empowerment and suggests the book is a strong resource for parents and older readers.