e-commerce-marketing2.745 min read "Tech News Roundup: Shopify's New Ad Tool, Vocode's Funding, and More"
Shopify has launched a new program called Shop Campaigns, where it will purchase Google and Meta ads on behalf of its merchants to drive consumers to their storefronts on the Shop app and Shopify's web-based storefront. This marks the first time Shopify is providing full marketing services for its merchants, allowing them to set the price they're willing to pay to acquire a shopper and having Shopify run ads on Meta and Google properties to find those customers. The move is expected to make Shopify a major ad spender with Meta and Google, putting pressure on smaller social platforms to prove their ability to acquire new customers.
2 years ago•Source: Business Insider
