Fashionweather News

China's Scorching Summer Sees Rise in Bizarre 'Facekini' Fashion Trend

Facekinis, masks that cover the entire face with holes for the eyes and mouth, are selling out in China as the country experiences a record-breaking heat wave. The masks, which have long been used in the northeastern city of Qingdao, have become more mainstream recently. Chinese retailers have also seen increased sales of other sun protection products like arm sleeves and UV-protective hats. Fair skin is highly valued in China, and the country has a multibillion-dollar skin lightening industry. China has set new records for high-temperature days this year, with the capital city of Beijing experiencing temperatures exceeding 40 degrees Celsius multiple times.