psychology-and-technology5.195 min read "The Influence of Avatars on Moral Decision-Making"
A study by researchers from SWPS University, the University of Sussex, and the University of Kent explores how group dynamics, including virtual avatars, impact individuals' moral judgments. The findings reveal that participants often adjust their opinions to align with those of a group, whether the pressure comes from real individuals or AI-controlled avatars in a virtual environment. This adjustment occurs less frequently in scenarios involving harm to others, indicating a moral boundary to social influence. The study underscores the potent influence of digital environments on our judgments and emphasizes the need for further research into the implications of virtual group dynamics.
2 years ago•Source: Neuroscience News
