Adobe's Firefly AI brings generative creativity to its software suite.

Adobe has launched its own generative AI model family called Firefly, which it claims is different from other AI image generators as it has been crafted only using images on its stock image site, openly licensed work, and public domain content. The company has said that its system cannot generate content like other brands or IPs as it has never seen that brand content or trademark. Adobe has also said that its customers' content will not be used to train Firefly, and it is developing a compensation model for contributors.