SEMA 2026 Highlights: From $1.2M Luxury RVs to Compact Pressure Washers

Key points

• The show highlighted consumer-focused products like Mothers’ new ceramic coating sprays, WeatherTech’s door sill protectors, and Maxflow’s compact electric pressure washers.
• Car and Driver noted unique custom builds, including a Lexus-styled Tacoma pickup, a Grand Theft Auto VI-branded Tesla Cybertruck, and a Volkswagen Type 2 race car hauler.
• NHRA provided live streaming coverage from the show floor, connecting fans with drag racing industry guests and racers.
• The EarthRoamer SX, a $1.2 million carbon-fiber RV based on a Chevrolet 6500 truck, was featured as a high-end luxury option.

Background

SEMA is an annual trade show in Las Vegas where companies showcase automotive components and custom vehicles. Previous coverage noted Toyota’s reveal of rugged concept vehicles at the 2026 show, highlighting the industry’s focus on off-road and electrified models.

How outlets are covering it

Driving.ca focused on practical aftermarket products for consumers, such as paint protection and restoration parts, while Car and Driver emphasized unique and creative custom vehicle builds. NHRA highlighted the drag racing community’s presence and live coverage from the show floor.

Why it matters

The event showcases the diversity of the automotive aftermarket industry, from budget-friendly maintenance products to high-end luxury and custom builds, reflecting current trends in car culture and consumer preferences.

What to watch

Attendees and buyers will evaluate the showcased products for retail availability, while the custom builds may influence future trends in vehicle customization and design.