Wendy's New CEO Promises Turnaround After Quality Decline Hits Sales

Wendy’s posted a weak Q2 with -7% same-store sales, -12.5% traffic, and 245 closures, prompting CEO Bob Wright to blame “quality degradation” from shaky execution. He says the brand’s value proposition and marketing have weakened and outlines steps to lift performance: improve menu quality and intrinsic value, deploy smarter promotions, fix operating execution (especially drive-thru and staffing), and reassess breakfast plans. He expects improvements to take time but believes actions are within the company’s control as it pursues targeted investments to revive traffic and the restaurant economics.