"Ben & Jerry's Board Urges Permanent Ceasefire in Gaza"

Ben & Jerry's board has called for a "permanent and immediate ceasefire" in Gaza, aligning with its history of political activism and social mission. The move comes amid global boycotts and debates over US firms' responses to the conflict, with Ben & Jerry's previously clashing with owner Unilever over sales in the West Bank and East Jerusalem. The board's statement has reignited tensions, with the brand facing criticism and calls for boycotts, while also highlighting the broader debate over corporate responses to international conflicts.