"Amazon Prime Video Introduces Ads for Non-Paying Users"

Amazon has introduced "limited" ads on its Prime Video streaming service in the U.S., with plans to expand to other countries. Users can opt for an ad-free experience by paying a $2.99 monthly fee on top of their existing Prime membership. The move aligns with a trend among streaming platforms to offer ad-supported plans alongside ad-free options. Netflix has seen success with its ad-supported tier, with 23 million monthly active users and a 70% increase in subscriptions to the tier between the third and final quarters of 2023.