
YouTube Premium price hike in US, with 90-second ad rumors blamed on a bug
YouTube has raised Premium pricing in the US to $15.99/month for individuals and $26.99 for families, with Premium Lite at $8.99; the changes take effect on June 7, 2026, and are noted in subscriber emails. Separately, reports of 90-second unskippable ads are said to be a UI bug that inflates ad timers; YouTube says there is no 90-second non-skippable format and a fix is rolling out. Free users will still face more ads as the service monetizes content.













