From Wordle to Sports: The New York Times' Next Challenge
TL;DR Summary
David Perpich, an executive at the New York Times, played a key role in the acquisition of the word-puzzle game Wordle. Now, he faces the challenge of making the sports-media site the Athletic successful as part of the company's subscriber bundle of games and other offerings.
He Pushed the New York Times to Buy Wordle. Now He Has to Make Sports Work. The Wall Street Journal
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