"Google Cuts Hundreds of Ad Team Jobs Amid Layoffs"

Google has confirmed the elimination of "a few hundred" positions from its global ad team, with a focus on using artificial intelligence for efficiency and creativity. The job cuts aim to enhance support for small and medium-sized businesses advertising on Google's platform, and the company plans to expand its small business ad teams. Last week, Google's cloud computing unit announced new AI tools to assist retailers in personalizing online shopping and modernizing operations. The company has heavily invested in generative AI, which is disrupting various sectors, including advertising.