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Advertising

All articles tagged with #advertising

business8 hours ago•4 min saved

Starbucks Korea chief issues second apology over ‘Tank Day’ ad linked to Gwangju uprising

South Korea’s Shinsegae Group chairman Chung Yong-jin issued a second public apology for Starbucks Korea’s controversial “Tank Day” marketing campaign, which many perceived as mocking the 1980 Gwangju Uprising. The promotion was canceled, its CEO was fired, and police opened an investigation as public backlash and calls for boycotts grew. Chung urged people not to direct anger at staff, and the company is reviewing actions by marketing employees while authorities assess the case.

via CBS News|

#advertising #apology #business

policy23 hours ago•41 min saved

FTC penalizes Cox Media for falsely advertising phone-spying to target ads

The Federal Trade Commission announced Cox Media Group, MindSift, and 1010 Digital Works will pay $930,000 to settle allegations they lied about secretly listening to consumers via phones and smart devices to target ads; the FTC found no listening occurred and the service largely re-sold data from brokers, violating consumer privacy laws.

via The Verge|

#advertising #cox-media-group #ftc

business3 days ago•2 min saved

FTC Slaps Nearly $1 Million on Marketers for False Voice-Data Targeting Claim

The FTC charged Cox Media Group and partners MindSift and 1010 Digital Works with misleading customers about an ‘Active Listening’ ad service that supposedly used voice data from devices to target ads; the service did not actually listen but relied on data broker lists, and claimed consumers opted in through terms of service. The settlement requires Cox to pay $880,000 and MindSift and 1010 Digital Works $25,000 each, with refunds to affected customers. The case underscores the need for truthful advertising and proper consumer consent.

via Gizmodo|

#advertising #business #data-brokers

business8 days ago•26 min saved

Silicon Valley Takes Center Stage at TV's 2026 Upfronts

The 2026 Upfronts underscored a seismic shift as YouTube, Netflix, and Amazon dominated the scene with data‑driven, AI‑assisted ad tools and creator‑led programming, sidelining traditional media. Netflix pitched a growing ad‑supported tier; YouTube showcased a creator slate and real‑time audience targeting; Amazon highlighted ad products tied to commerce. Legacy players like NBCUniversal, Fox, and Warner Bros. Discovery leaned into automation and new monetization approaches, while Paramount sat out the week. The takeaway: Big Tech now controls TV ad dollars and the broader content distribution playbook.

via The Hollywood Reporter|

#advertising #business #entertainment

technology10 days ago•68 min saved

Gemini Intelligence Rules Could Sideline Android Ad Tracking

An exhaustive catalog of ad-tech cookies shows hundreds of vendors collecting IPs, device IDs, location data, and user profiles with long-lasting cookies and frequent use of legitimate interest. The Gemini Intelligence requirements would largely block cookie-based tracking on Android devices, meaning most Android phones will miss out on targeted ads and tracking-based monetization, reshaping the mobile ad ecosystem and pushing advertisers toward alternative IDs or privacy-respecting methods.

via Android Authority|

#advertising #android #cookies

entertainment11 days ago•25 min saved

Midseason Bets, AI Spotlight: TV Giants Reframe Upfronts for a Hyper-Connected Era

At this year’s upfronts, NBCUniversal, Fox, Disney, Warner Bros. Discovery, Amazon, Netflix and YouTube pitched a renewed focus on midseason launches, pilots, and a mix of blue-sky and family-friendly shows, while expanding live-sport integration and 360-degree ad strategies. Executives stressed production in Los Angeles, renewed interest in pilots, and a growing emphasis on AI and programmatic advertising as the industry braces for mergers like WBD-Paramount Skydance and leadership shifts reshaping the TV landscape.

via Variety|

#advertising #ai #entertainment

streaming12 days ago•46 min saved

Netflix’s ad push grows to 250M viewers, with vertical video and podcasts expansion

Netflix’s ad-supported tier now reaches about 250 million monthly viewers, more than doubling from last year, and the company disclosed $1.5 billion in ad revenue for 2025. It’s expanding ads into its new vertical video feed on mobile and the podcast lineup, rolling out to 15 new countries while testing personalized ads based on viewing behavior, even as Texas sues Netflix over data collection and price hikes on the Basic plan.

via The Verge|

#ad-supported #advertising #netflix

politics12 days ago•7 min saved

Trump-Massie showdown tests Kentucky Republicans’ loyalty

Kentucky’s 4th District GOP primary has become a high-stakes loyalty test between President Trump and Rep. Thomas Massie, as Trump-backed challenger Ed Gallrein gains momentum amid a flood of costly ads and mounting pressure from the White House, leaving voters torn between allegiance to Trump and Massie’s libertarian-leaning record.

via CNN|

#advertising #kentucky #massie

technology12 days ago•3 min saved

YouTube bets on sponsored shows to unite creators and brands

At its New York advertiser event, YouTube rolled out a slate of exclusive, creator-hosted shows to entice advertisers, pitching itself as the bridge between creators and brands while expanding monetization for creators through sponsorships and brand partnerships. The platform emphasizes its reach (millions of creators and substantial share of TV viewing) and AI-driven tools to help brands find suitable creators, signaling a shift from past attempts at original content toward relying on creators already making content. This move comes as creators explore sponsorship-driven revenue and as rivals like Netflix expand podcasts and other formats.

via The Verge|

#advertising #creators #sponsorships

business12 days ago•27 min saved

YouTube Bets on Creator-Driven Originals and TV-Style Ads at Brandcast Upfronts

At its Brandcast upfront in New York, YouTube announced exclusive creator-led series from Alex Cooper, Trevor Noah, Kareem Rahma and others, while rolling out ad-market innovations that let brands sponsor individual creator shows, add a masthead with curated video shelves, deploy AI-powered sponsorships and enable purchases via Buy With Google Pay—underscored by Nielsen data showing broad reach as YouTube positions itself as the future of media.

via Variety|

#advertising #brandcast #business

business13 days ago•16 min saved

WBD Upfront Opens With Paramount Deal Buzz and Ellison in the Room

Warner Bros. Discovery’s sales chiefs opened the upfront by addressing the looming Paramount acquisition, noting that change is coming but promising a united, best-in-class team to guide advertisers through the transition as the $110 billion deal moves toward closing, while highlighting the merger history and evolving role of HBO/Warner assets in upfront pitches.

via Deadline|

#advertising #business #mergers-and-acquisitions

streaming15 days ago•49 min saved

Texas sues Netflix over ads, data mining, and autoplay concerns

Texas Attorney General Ken Paxton filed suit against Netflix, accusing the company’s ad-supported tier of breaching its ad-free/kid-friendly promises while turning Texans’ data over to ad-tech brokers in a claimed behavior-surveillance program; Paxton seeks to block data collection and disclosure and to disable autoplay on kids’ profiles. Netflix did not immediately comment.

via The Verge|

#advertising #autoplay #netflix

business15 days ago•21 min saved

NFL, Creators, and AI Redefine the 2026 Upfronts

The Hollywood Reporter notes that the 2026 upfront season will center on NFL game rights and other sports, with creator-driven content from YouTube and other platforms taking a prominent role alongside traditional brands. AI and agentic ad tech are accelerating automation and real-time measurement, while fandoms around franchises become key to programming and marketing. Expect appearances by sports figures, cross-platform collaborations (World Cup, WNBA deals), and a shift away from pure superstar talent toward creator-driven, AI-enhanced advertising as the industry evolves.

via The Hollywood Reporter|

#advertising #ai #business

business15 days ago•6 min saved

AI fuels a reshaped media upfronts lineup amid industry consolidation

At this year’s upfront presentations, major media companies emphasize AI-driven data and big-audience reach to win ad dollars, even as industry consolidation continues (Paramount–WBD merger talks, NBCUniversal forming Versant). Live sports and other premium events stay central to advertiser interest, while brands seek flexible terms. AI is also helping bridge linear and streaming data to demonstrate measurable outcomes, keeping optimism high despite macro headwinds.

via CNBC|

#advertising #ai #business

business15 days ago•3 min saved

Ads emerge as the new engine of streaming growth as Netflix leans into ads

Streaming platforms are shifting from a pure subscription model to hybrids with advertising, and Netflix is leading the change by raising its ad-free plan to about $20/month while expanding an ad-supported tier at $9. With 325 million subscribers and hundreds of billions of hours watched, Netflix argues that ad engagement can deliver similar lifetime value as subscriptions, forecasting ad revenue to hit about $3 billion in 2026. Growth is increasingly driven by ad-supported signups (roughly 71% of new subscribers), and consumers are willing to trade ads for lower prices, signaling a tipping point where advertising becomes a core driver of streaming revenue.

via CNBC|

#ad-supported #advertising #business