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Advertising

All articles tagged with #advertising

politics1 hour ago•123 min saved

Trump’s pull turbocharges Oklahoma GOP governor runoff advertising frenzy

Trump’s substantial presence is shaping the Oklahoma GOP governor runoff, fueling a media blitz that has topped $9 million in TV and digital ads in the 10-week stretch, with independent groups driving most of it on top of roughly $40 million already spent in the race. Mazzei has funded his campaign largely through personal loans of at least $11.9 million, while Drummond has loaned at least $3.5 million, highlighting a high-dollar, outside-group–financed contest.

via AP News|

#advertising #elections #gop

business2 days ago•2 min saved

Portnoy cheers Pizza Hut's 'Hut' rebrand and pitches Barstool as season sponsor

Portnoy calls Pizza Hut's temporary 'Hut' branding for the 2026 NFL season a 'brilliant move' and suggests the chain spend advertising dollars with Barstool Sports during football season, pitching Barstool as a media partner to amplify the campaign as Pizza Hut drops 'Pizza' from its name for 25 weeks.

via New York Post|

#advertising #barstool-sports #business

technology6 days ago•4 min saved

Apple pulls AI deepfake nudity app after Meta ad scrutiny

Apple removed Kromix, an AI image-styler capable of generating pornographic deepfakes of real people, after WIRED exposed Meta’s ad campaign promoting it; Apple said the app added prohibited content after review and violates Nudification-related guidelines, and Meta subsequently pulled the ads. A separate WIRED investigation found another similar app, MaskAI, which Apple also removed following inquiries.

via 9to5Mac|

#advertising #ai #app-store

technology8 days ago•4 min saved

Private chats as fuel for smarter AI assistants

AI chatbots can leverage more than your prompts—memories, uploaded files, and sensitive details—to tailor answers, retain context, and even target ads; company policies vary from on-device processing to broad data use, creating privacy tradeoffs and a need for clear user controls.

via axios.com|

#advertising #ai #chatbots

technology8 days ago•3 min saved

Apple pulls Milan billboard amid concerns over 'electronic babysitting' portrayal

Apple removed a Milan billboard from its 'Relax, it’s iPhone' campaign after Italy’s child rights watchdog AGIA criticized the image of a toddler with an iPhone as normalizing 'electronic babysitting.' AGIA referred the case to regulators AGCOM, AGCM, and IAP for review, and Apple replaced the ad with messaging about Find My, signaling a swift response with no public comment from Apple.

via 9to5Mac|

#advertising #agia #apple

markets9 days ago•13 min saved

Reddit jumps on S&P 500 debut, but AI bets linger as the bigger dilemma

Reddit stock (RDDT) surged after its inclusion in the S&P 500, signaling strong investor interest, but the company still faces a central dilemma: balancing AI licensing deals with its ad-based revenue model (which accounts for over 90% of sales). Wall Street remains wary of the AI strategy even as ad revenue grows and the stock has risen since going public.

via Yahoo Finance|

#advertising #ai-licensing #markets

business12 days ago•19 min saved

Meta Stock Dips as Multistate Privacy Trial Opens

Meta Platforms’ shares slipped about 1.6% as a high‑stakes Oakland trial opened, with 29 states accusing Meta of improperly collecting and using children’s data and four states pushing broader challenges to platform design and safety claims. The trial, expected to run seven weeks and feature testimony from Mark Zuckerberg and Instagram chief Adam Mosseri, could lead to remedies targeting Meta’s engines of engagement—such as age restrictions, removal of infinite scrolling, and changes to algorithms and AI models using kids’ information. Reuters cites a possible $1.4 trillion damages figure as a worst‑case scenario, though investors should treat it as not a forecast; the stock also trades well below GuruFocus’s fair value, highlighting a valuation gap but leaving the outcome uncertain for Meta’s ad-driven business.

via Yahoo Finance|

#advertising #business #data-privacy

business12 days ago•32 min saved

Brand Studios Take the Lead in Hollywood’s New Era

A THR cover story argues that with Hollywood's lull and TV/film demand softening, major brands are building in-house studios and funding branded-entertainment projects—often with celebrities—across digital, streaming, and live platforms to reach audiences directly and measure impact beyond traditional ads.

via The Hollywood Reporter|

#advertising #branded-entertainment #branding

politics13 days ago•42 min saved

TV Ads Still Rule the Wisconsin and Minnesota Primaries

TV advertising remains a key driver in Tuesday’s primaries: Minnesota’s GOP governor winner Lisa Demuth built a big advantage with heavy TV/radio spending and outsized outside buys, while Trump-backed Mike Lindell lost after the campaign spent virtually nothing on TV; in Wisconsin, Democratic hopeful Francesca Hong underperformed despite early polling leads as rivals backed by outside groups poured about $3.3 million into TV campaigns for David Crowley. The pattern tracks a turnout/education split—progressives faring better in higher-education counties, moderates in others—while Wisconsin’s primary rules mean costly, non-automatic recounts could factor if margins stay razor-thin. Democrats are planning unity efforts to heal after a volatile night ahead of November, with Hong and Crowley now navigating a tight race and broader endorsement dynamics.

via Politico|

#advertising #elections #minnesota

technology15 days ago•5 min saved

Spotify’s Skip Button Could Upend How Podcasts Make Money

Spotify is testing a foreground skip button for some paid subscribers that lets listeners skip podcast ads and other promos, potentially reshaping podcast monetization by privileging Spotify’s ads while publishers’ ads can be skipped. The feature is limited (only on foreground app, for select Premium users) and marketed as improving listener engagement, but networks warn it could push advertisers to other platforms and shift podcast discovery toward clips and video,

via Semafor|

#advertising #podcasting #premium

advertising16 days ago•125 min saved

Inside the billboard: brands chase viral buzz with real people

Brands are turning billboards into immersive stunts by embedding real people, a tactic Netflix recently used for its The Last House campaign (a man was shown inside the billboard), joining a growing trend that includes Love Holidays’ ex-rugby player stunt. While such vivid, on-brand executions can spark social virality, they risk becoming an overused gimmick if brands chase quick buzz without authentic context.

via Creative Bloq|

#advertising #billboard-advertising #branding

music-new-music18 days ago•3 min saved

The Avalanches Return With No Bad Memories, Previewing New Song With Portraits Of Tracy

The Avalanches announced their follow-up to 2020’s We Will Always Love You, a concept album titled No Bad Memories inspired by how advertising and brands affect memory. The record is due 10/16/2026 on Modular, and the band today released the fourth single “Can’t Get Over Losing You” featuring Portraits Of Tracy, following earlier collaborations with Nikki Nair/Jessy Lanza/Prentiss, Jamie xx, and Karen O.

via stereogum.com|

#advertising #avalanches #music-new-music

business18 days ago•20 min saved

Trade Desk doubles down on open internet strategy after Q2 2026 results

The Trade Desk reported Q2 2026 revenue of $715 million (up 3% year over year) and GAAP net income of $64 million, with non-GAAP adjusted EBITDA of $241 million. It maintained client retention above 95%, announced multiple partnerships (Dentsu, Booking/Agoda/Kayak/Marriott/Uber/United; Netflix; Samsung Ads) and collaborations with Databricks and Adobe, added senior leadership, spent about $78 million on stock repurchases, and guided Q3 2026 to at least $650 million in revenue and about $160 million in adjusted EBITDA, with no GAAP net income target due to stock-based compensation volatility.

via investors.thetradedesk.com|

#adtech #advertising #business

business19 days ago•4 min saved

Versant boosts 2026 outlook on platforms momentum

Versant Media Group beat Q2 expectations with EPS of $1.49 on revenue of $1.64B and lifted its 2026 guidance to $6.2–$6.45B in revenue and $1.9–$2.05B in adjusted EBITDA, led by platform businesses (Fandango, GolfNow) and stronger ad demand, even as linear TV revenue fell on subscriber declines. The company completed a $100M accelerated share repurchase, plans another $100M ASR, and maintained a quarterly dividend of 37.5 cents, while pursuing diversification beyond traditional TV through digital, platform and potential acquisitions (including Bundesliga rights).

via CNBC|

#advertising #business #earnings

business19 days ago•7 min saved

Sony gears up for a global PlayStation ad push with new leadership hires

Sony is building a global PlayStation advertising unit, hiring for roles in client partnerships and ad operations to monetize the PlayStation ecosystem through programmatic, FAST and CTV ads in multiple markets. The effort follows earlier attempts at in-game advertising and is part of a wider industry push as competitors Xbox and EA develop their own ad businesses; analysts say gaming ad spend lags time spent but offers strong growth potential if Sony builds the necessary infrastructure while addressing gamer ad aversion.

via Digiday|

#adtech #advertising #business