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Advertising

All articles tagged with #advertising

Disney+ to Stream 2027 Super Bowl, Expanding ESPN's First Broadcast

Walt Disney Co. announced that Super Bowl LXI will be streamed on Disney+ in the U.S. and over 55 international markets, joining the ABC and ESPN broadcast. The game, ESPN's first Super Bowl production, will air on Feb. 14, 2027, at SoFi Stadium in Inglewood, Calif. Disney+ will also carry two 'Monday Night Football' games this season, including a Dallas Cowboys-Philadelphia Eagles matchup on Oct. 26. Ad inventory for the Super Bowl is already sold out, with 30-second spots priced at $10 million.

via ESPN|

#advertising #disney #espn

technology-and-society5 days ago•6 min saved

AI-generated models risk worsening youth body image by amplifying unrealistic beauty standards

Experts warn that the rise of AI-generated models on social media and in advertising is creating new, unattainable beauty standards that harm young people's body image. While AI can offer diversity if prompted correctly, it often defaults to narrow, unrealistic ideals that are difficult to distinguish from reality, potentially exacerbating eating disorders and self-esteem issues among youth.

via BBC|

#advertising #ai #body-image

entertainment5 days ago•5 min saved

Megan Fox Stars in Bold Ro Sparks Ad, Asks Creators to Tone Down Innuendos

Megan Fox has signed a long-term deal with telehealth company Ro to star in a new campaign for its erectile dysfunction medication, Ro Sparks. In the ads, Fox wears a red suit and personifies the drug, using humor and double entendres to destigmatize the condition. Fox told People that the original script was so bold she asked the team to dial it back. Ro argues that featuring a woman helps normalize the topic, as ED affects couples. The compounded treatment, which combines sildenafil and tadalafil, is not FDA-approved.

via Just Jared|

#advertising #entertainment #erectile-dysfunction

advertising8 days ago•16 min saved

Megan Fox Stars as 'Ro Sparks' in Bold Campaign to Normalize Erectile Dysfunction

Megan Fox has signed a long-term deal with telehealth company Ro to star in a new ad campaign for its erectile dysfunction medication, Ro Sparks. The campaign features Fox in a superhero-style red suit, using humor and double entendres to destigmatize the condition. Ro aims to shift the conversation from male-only to a couple-centric approach, arguing that women’s involvement helps break the taboo. The ads will air on linear TV and streaming platforms, with innovative outdoor concepts planned for New York and Los Angeles.

via Variety|

#advertising #erectile-dysfunction #megan-fox

business-strategy8 days ago•12 min saved

The Saturation of Brand Collabs: Why Odd-Couple Marketing Is Overwhelming Consumers

Cross-brand collaborations have become a dominant marketing strategy, with companies like Dunkin' and JELL-O launching frequent, often bizarre co-branded products. While these partnerships aim to capture attention in a fragmented market, experts warn that the sheer volume has led to 'collab fatigue,' where many initiatives fail to create genuine value or novelty for consumers.

via Business Insider|

#advertising #brand-collaboration #business-strategy

business9 days ago•1 min saved

McDonald’s Tests Drive-Thru Ad Network to Target $1B Revenue Goal

McDonald’s is piloting a new advertising business called the McDonald’s Media Network, starting with third-party ads on digital drive-thru screens at 450 company-owned U.S. locations. The initiative, announced at the September 23 Investor Day, aims to generate high-margin revenue to offset rising costs and support restaurant modernization. While currently limited to corporate-owned sites, the network could eventually expand to self-order kiosks and menu boards across all locations, with executives projecting it could reach $1 billion in annual revenue.

via USA Today|

#advertising #business #fast-food

business15 days ago•11 min saved

McDonald's Launches $1B Media Network to Monetize Drive-Thru Wait Times

McDonald's is piloting a new advertising network by displaying third-party brand ads on digital drive-thru menu boards after customers place orders. The initiative, currently limited to 450 company-owned U.S. locations, aims to generate high-margin revenue to offset slowing sales and rising costs. Executives project the venture could eventually reach $1 billion in annual revenue, mirroring successful retail media networks operated by Amazon and Walmart.

via Kotaku|

#advertising #business #corporate-strategy

business15 days ago•19 min saved

McDonald's Launches $1B Media Network with Drive-Thru Ad Tests

McDonald's is piloting a new advertising business by displaying third-party brand ads on digital drive-thru menu boards after customers place orders. The initiative, currently limited to 450 company-owned U.S. locations, aims to generate high-margin revenue to offset slowing sales and rising costs. Executives project the venture could eventually reach $1 billion in annual revenue, mirroring successful retail media networks operated by Amazon and Walmart.

via The Verge|

#advertising #business #fast-food

media-and-culture15 days ago•18 min saved

Ryen Russillo's Grim Raising Cane's Promo Sparks Mockery for Its Desperate Aesthetic

Barstool Sports podcaster Ryen Russillo released a promotional video for Raising Cane's that critics describe as resembling a hostage video or survival plea. The clip features grim lighting, abrupt cuts, and a distressed demeanor, leading to widespread mockery of the brand's marketing strategy and Russillo's willingness to accept such terms.

via Defector|

#advertising #barstool-sports #media-and-culture

technology16 days ago•0 min saved

Microsoft Patent Proposes Context-Aware Ad Breaks in Games

Microsoft has filed a patent for a system that inserts advertisements into video games during natural pauses, such as loading screens or after boss fights. The system uses game-state signals to determine optimal ad placement, allowing players to earn credits that extend their ad-free playtime. While the patent suggests a less intrusive alternative to traditional ad interruptions, it remains unconfirmed if Microsoft will implement this technology in commercial products.

via Gizmodo|

#advertising #gaming #microsoft

technology16 days ago

Microsoft Patents Context-Aware System for In-Game Ad Breaks and Playtime Credits

Microsoft has filed a patent for a system that inserts advertisements into video games during natural pauses, such as loading screens or cutscenes. The mechanism uses a credit system where watching ads grants additional playtime, aiming to minimize disruption to gameplay.

via Game World Observer|

#advertising #gaming #microsoft

politics17 days ago•3 min saved

GOP Ad Surge Tops Dems in Senate Impressions Ahead of Election

Republicans have surged ahead in ad spending and impressions across key Senate races, outspending Democrats and generating far more ad impressions in Texas and Ohio; North Carolina is the lone battleground where spending outpaced impressions. A Supreme Court ruling enabling coordinated spending has helped party committees stretch dollars, while Democrats rely more on online fundraising, making this an expensive, high-volume ad war with uncertain impact on voters’ opinions.

via Axios|

#advertising #elections #politics

business17 days ago•132 min saved

Converse pulls KKK imagery ad, issues apology and pledges overhaul

Converse apologized after an ad featuring Karina from Aespa appeared to invoke Ku Klux Klan imagery, including a hood motif projected on her skirt; the company pulled the video from all social channels and said it was wrong and will do better, as critics and a Louisiana congressman called for accountability and some consumers vowed to boycott.

via The Cut|

#advertising #business #converse

politics18 days ago•10 min saved

Democrats warn cash shortfall could cost them seats as GOP floods races with ads

Top Democrats warn they lack enough money to capitalize on a favorable midterm environment as Republicans outpace them in ad spending and threaten to overwhelm key battlegrounds. AdImpact totals show Republicans with about $682 million in ads versus Democrats’ $491 million from now through Election Day, prompting fundraising pushes, potential funder help from Bloomberg, and internal debates over where to spend to protect incumbents and expand the map. Races in New Hampshire, Texas, Iowa, Alaska, Montana and North Carolina are highlighted as particularly vulnerable if money can’t fill the gap, with some Democrats calling for stricter dues or rewards to ensure campaign arms stay competitive.

via CNN|

#advertising #campaign-finance #democrats

technology18 days ago•3 min saved

Microsoft patents downtime-driven in-game ads backed by ad credits

Microsoft has filed a patent for context-aware in-game advertisements that can pause gameplay during downtime (loading screens, end-of-mission moments) and use an ad-credit system to grant ad-free time, signaling potential ad-supported tiers for Xbox services.

via Eurogamer.net|

#advertising #game-pass #gaming